402x Paywalls
Monetize Content at the Speed of Attention
Paywalls
Instant micropayments for articles, videos, and posts - no subscriptions or accounts required.
Creators earn instantly. Readers unlock in seconds.
The Problem with Traditional Paywalls
Traditional content monetization forces creators into impossible choices:
- Ads → Cluttered experience, privacy invasion, low revenue
- Subscriptions → High barrier to entry, all-or-nothing access
- Freemium → Race to the bottom, devalues quality content
The Creator's Dilemma
"Give everything away for free and hope for ad pennies, or lock everything behind a $10/month paywall and lose 95% of potential readers."
How 402x Paywalls Work
With 402x Paywalls, you can charge per article, per video, or per post - and get paid instantly.
// Add a paywall with one line of code
<script src="https://402x.io/paywall.js" data-price="0.05"></script>The Reader Experience
- Discover: Reader finds your content through search or social media
- Preview: First paragraph or video snippet is visible
- Pay: Click to unlock for $0.05 (or whatever you set)
- Instant Access: Content unlocks immediately
- No Account: No signup, no subscription, just read
Frictionless Payments
The entire payment flow takes less than 3 seconds. No forms, no accounts, no hassle.
The Creator Experience
- Add Script: Drop a single line of code into your content
- Set Price: Choose per-view pricing (e.g., $0.01 - $5.00)
- Publish: Your content is now monetized
- Earn Instantly: Payments arrive in real-time
- Track Analytics: See views, unlocks, and earnings
Key Features
💰 Instant Settlement
No more waiting 30 days for payouts. Earnings arrive in your wallet immediately after each unlock.
🎯 Flexible Pricing
- Per Article: $0.01 to $5.00 per piece
- Time-Based: Charge for 24-hour access
- Bundle Discounts: Offer multi-article packages
- Dynamic Pricing: Adjust based on demand or time
📊 Real-Time Analytics
Track your content performance:
- Total views vs. unlocks
- Revenue per article
- Conversion rates
- Peak traffic times
- Geographic distribution
🔒 Content Protection
Your premium content stays protected:
- Server-side rendering prevents scraping
- Encrypted content delivery
- Watermarking options
- DMCA takedown support
🌍 Global Reach
Accept payments from anyone, anywhere:
- No geographic restrictions
- Multi-currency support
- Instant cross-border settlement
- No foreign exchange fees
Use Cases
Journalism & News
Independent Journalists Publish investigative pieces without relying on ad revenue or corporate backing.
::: details Real Example
An investigative reporter publishes a deep-dive on local corruption.
- Price: $0.50 per article
- Readers: 2,000 unlocks
- Earnings: $1,000 (instant)
- No platform fees eating into revenue
:::Breaking News Monetize time-sensitive content when it's most valuable.
Creative Writing
Authors & Bloggers Serialize your novel or publish short stories with per-chapter pricing.
Poetry & Essays Share your work with readers who value quality over quantity.
Video Content
Educational Tutorials Charge for in-depth video courses or specialized knowledge.
Documentary Filmmakers Distribute directly to your audience without platform intermediaries.
Photography & Art
Visual Artists Unlock high-resolution images for a small fee.
Photographers Monetize portfolios and exclusive galleries.
Getting Started
For Websites
<!-- Add to your HTML head -->
<script src="https://402x.io/paywall.js"></script>
<!-- Wrap your premium content -->
<div class="x402-paywall" data-price="0.25">
<h2>Your Premium Content Here</h2>
<p>This content is protected by 402x Paywalls.</p>
</div>For WordPress
# Install the 402x WordPress plugin
wp plugin install 402x-paywalls --activateThen configure in your WordPress admin panel.
For Medium, Substack, Ghost
Use our browser extension or embed codes to add paywalls to existing platforms.
Platform Compatibility
Some platforms may restrict embedded scripts. Visit our Discord for platform-specific guidance.
Pricing Models
Pay-Per-View
Charge a fixed amount per article unlock.
- Best for: Individual articles, standalone content
- Example: $0.10 per article
Time-Based Access
Grant access for a limited time period.
- Best for: News, time-sensitive content
- Example: $0.25 for 24-hour access
Bundle Pricing
Offer discounts for multiple articles.
- Best for: Series, collections
- Example: 5 articles for $1.00 (instead of $1.50)
Dynamic Pricing
Automatically adjust prices based on:
- Time since publication (higher when fresh)
- Demand (surge pricing for viral content)
- User behavior (discounts for returning readers)
FAQ
What if a reader shares unlocked content?
Unlocks are tied to a specific session/device. Sharing is possible, but not incentivized. We also offer watermarking for premium content.
Can I combine paywalls with ads?
Yes! You can offer an ad-supported free tier and a paid ad-free version.
What's your fee?
402x charges a minimal protocol fee (typically 1-2%). No monthly fees, no setup costs.
How do refunds work?
Readers can request refunds within 10 minutes of unlock. After that, sales are final.
Can I paywall part of an article?
Yes! Use our "teaser" mode to show the first few paragraphs for free, then require payment to continue.
Case Studies
The Independent Newsletter
Before 402x:
- 5,000 subscribers on Substack
- $5/month subscription
- 200 paying subscribers (4% conversion)
- Monthly revenue: $1,000
After 402x:
- Same 5,000 readers
- $0.20 per article
- 1,500 average unlocks per article (30% conversion)
- 8 articles/month
- Monthly revenue: $300 per article × 8 = $2,400
Result: 2.4× revenue increase with lower per-article barrier
Next Steps
Explore More Use Cases
- 402x APIs: Monetize API endpoints
- 402x Widgets: No-code payment tools
- 402x Communities: Economics-based moderation